Marketing Resources, more information
Agri-Business Marketing Tom Allen, Dawn Dobni, and Brooke Dobni
A series of case studies that offers both a theoretical and pragmatic approach to learning about marketing. Real life marketing problems occurring on different agricultural operations are presented, and in each situation the reader must analyze facts in order to identify problems, opportunities, and alternative courses of action. This process is thoroughly explained at the beginning of the manual. Developed for the Canadian Farm Business Management Council.
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Assessing Market Potential for Value-Added Products Harvest Foods Ltd.
A module based manual which outlines what value added is (any product that has a greater value than the sum of the product's components--i.e. a loaf of bread has a greater value than its ingredients and the labour and capital needed to produce it), and the skills needed to evaluate markets for value-added products. Topics covered include: Farm Manager as Market Researcher, Market Segmentation, Identifying Customer Needs, Products and Services Point of Difference, and Distribution, Retailing of Value-Added Products. Developed for the Canadian Farm Business Management Council.
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CFBMC Direct Marketing Patricia G. Davidson
A handbook for farm producers explaining direct marketing (bypassing the agents associated with grading, packaging, shipping and other intermediary agencies), its advantages and disadvantages, as well as successful strategies for creating a marketing plan, following necessary regulations, choosing site locations, and merchandising. Highly recommended for northern farmers who wish to sell their market garden produce directly, locally. Developed for the Canadian Farm Business Management Council.
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Marketing on a Shoestring Budget Anthony Russell and Associates
A very comprehensive handbook emphasizing that marketing is the most important thing in your business! Get to know marketing, your own business, your customer, and why you need to be flexible to change. A dynamic and useful point by point guide to dealing with all mediums of advertising, and all aspects of marketing. This handbook understands shoestring budgets if you live in Ontario--in the Northwest Territories, I'm not sure. A useful read none-the-less. Developed for the Ontario Agricultural Training Institute (OATI).
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Marketing on the Edge Agriculture and Agri-Food Canada
This manual claims to be a marketing guide for progressive farmers. With a focus on direct marketing, this manual also outlines consumer trends in relation to merchandising, advertising, and promotion. Topics also covered include your marketing plan, regulations, site location and facilities, and value added processing. Very useful for immersion in the language of marketing with explanations and feasibility evaluations on different aspects of forming a marketing strategy.
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The Economics of Production and Marketing of Greenhouse Crops in Alberta 1988-89 G. Nabi Chaudhary
A scholars study on the greenhouse industry in Alberta from 1988-89. Written from an economic viewpoint this report examines the level of investment and production costs and returns for Alberta greenhouses by region, size, and crop. Producer concerns related to the greenhouse industry in Alberta are also addressed.
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Web Site Development Manual BCL Landview Systems Inc.
A manual prepared for the Territorial Farmers Association and the Yukon Agricultural Association detailing key considerations for developing a web site for selling agricultural products. Explores estimated costs and legal considerations. Essentially does a lot of necessary research for you, even listing business and resources available for our region.
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